You mean column doubling magic, and it is very likely that it does it if the vertical resolution is higher than the horizontal one.
If I recall correclty (don't have a system handy to check it) The startup image was called logo.sys but actually was an uncompressed bitmap format. No need to take any screenshots. The last n (don't remember how many) entries of the Bitmap's palette are rotated during display to create the "progress bar". You could move the progress bar at any position of the image and also make it any shape. When replacing the image, make sure that the colors from the end of the palette are not used anywhere else in the image, or it will be animated as well.